Yesterday, our director Luke wrote a blog post commenting on the shifting trends in the food manufacturing industry (you can read that post here). In a nutshell, the post was centred around the rising popularity of clean, healthy eating and the effect this will have on the manufacturing industry.

It’s human nature to follow and idolise certain individuals of interest. Which is why social media stars such as Joe Wicks, AKA The Body Coach, have certainly helped to push this trend along into mainstream society. Once upon a time, trends such as this one were known to be confined to the gym changing rooms.

As the popularity of ‘clean eating’ grows, FMCG manufacturers must evolve in order to stay ahead of the game. Today, Nestle have announced that a handful of their chocolate brands will reduce their sugar content by 10%. Kit Kat, Yorkie and Aero will contain less sugar by 2018, Dental Republic reports here.

The sugar will, however, be replaced with higher quantities of existing ingredients or other, non-artificial ingredients.

It’s a small step in the right direction, as Nestle state that it could help to have a significant impact on public health.